Services
Platforms & Hosting
Multi-tenant control planes, user dashboards, and the infrastructure to keep it all running smoothly.
This is our home turf. We have designed and operated the control planes, billing spines, and provisioning systems that hosting companies run their business on — multi-tenant, white-label, distributed across thousands of servers and global regions.
A platform is not a bigger web app. The application is the part you can see, and it is rarely the part that breaks. What breaks is the coordination underneath it: a provision that failed on step nine of twelve, a server that came back from a reboot with a stale agent, a certificate that renewed for one brand and not the other. Building one means being honest about that from the first commit rather than discovering it in the first outage.
If your product is a platform, or you are a host that needs one, this is the deepest part of our experience — and the one place we can say we have not only built it, we are on call for it.
What a platform is made of.
Six layers, each with its own failure modes. We have built every one of them more than once, usually for a company that already had paying customers on the thing being replaced.
The control plane
The application that owns the state and decides what happens next. Every other layer is something it drives, and when it is wrong, everything downstream is wrong in a way nobody notices for a week.
Vector exposes just over a hundred versioned endpoints, keeps external services behind configuration toggles so it degrades instead of failing during an upstream outage, and scopes every query to the authenticated account. TurboHub is a control panel with no users table at all — authentication is one middleware class that asks WHMCS.
Provisioning and lifecycle
Getting from a button click to a running site, across a dozen services that are each asynchronous, each able to fail on their own, and each needing a different recovery when they do.
Vector records each resource the moment it is created, so a half-finished provision is a targeted retry rather than a guess, and explicit state machines reject illegal transitions by construction. Helix dispatched four different ways depending on the work — synchronous REST for the flat resources, a queue with an HTTP callback for anything that might take minutes. More on automation & AI workflows.
Server fleets and agents
Addressing thousands of machines that fail on their own schedule, and shipping code to them when you cannot push and they cannot accept an inbound connection.
TurboHub made the queue name the server, so addressing a machine, naming it, and authorizing it are the same act — no routing table to keep in sync, and no way to reach a box you are not entitled to. Delivery is pull: every server checks in on cron, and the updater updates itself first. 5,000 servers, four regions.
Runtime and edge
What actually serves the traffic. Caching, TLS, load balancing, and the isolation model that keeps one busy tenant from becoming everyone's problem.
Vector runs WordPress serverless on Lambda, content-hashing assets so a deploy does not pay to move bytes that did not move. Helix assembled Varnish, nginx, HAProxy, and Apache in mass virtual host mode, with one PHP-FPM master per site and a purge daemon that authenticates callers by socket peer credentials rather than a shared secret.
Tenancy and white-label
One deployment serving many companies, each of which believes it is the only one. Isolation as a structural property of the schema and the policies, not a WHERE clause someone remembered to add.
Helix made the brand a data model rather than a config file — its own domain, TLS certificate, gateway credentials, registrar, nameservers, catalog, pricing, and view overrides, resolved per request from the incoming host. It carried dozens of partner brands through three companies and two acquisitions. On Vector, partners are separated by infrastructure and never touch AWS.
Migration and cutover
Getting customers onto the platform without an incident. A billing migration cannot be rolled back, because the moment the new system charges a card the outside world has changed.
Wormhole moved roughly ten thousand customers off three legacy WHMCS installations, one brand per announced maintenance window, with resumable exports and an audit ledger mapping every legacy ID to its replacement. Nobody had to apologize to a customer about a charge.
We run one ourselves.
Vector is our own platform, not a client engagement we finished and walked away from.
Vector is a white-label, API-first managed WordPress platform that runs WordPress serverless on AWS Lambda. Agencies, plugin and theme companies, and other hosts provision and operate sites entirely through the API and resell the result under their own brand. They make a call, and the platform handles the database cluster, the secrets store, the container scheduler, the load balancer, DNS, the CDN, and the certificate authority. They never touch AWS.
We built the whole stack: the Laravel control plane, the per-partner cloud infrastructure, the container images sites are built from, and the open-source CLI and SDKs partners write against. Treating those as first-class products is the real test of an API-first claim — if the SDK is awkward to use, the API is wrong, and we find out before a partner does.
Which means the advice on this page is not theoretical. Every argument about idempotency, tenant isolation, and what to do when an upstream provider is down is one we have had to settle for ourselves, on a platform with other companies' customers on it.
Three more, written up in full.
TurboHub
A2 Hosting's customer control panel, built alongside the vendor product it was architected to outlive — a Laravel application with no users of its own, a PHAR daemon on every hosting server, and one rule underneath both: never query WHMCS's database, only its API. Two years, twenty-five people, four datacenters.
Read case studyHelix
The billing system and hosting control plane behind three companies over eight years — Rails on one side getting money right, a fleet of Linux servers on the other running thousands of WordPress sites, and a white-label brand model that let dozens of partners sell the whole thing as their own.
Read case studyWormhole
Roughly ten thousand customers moved off three separate WHMCS installations and into Helix — one JSON file per record, one brand per maintenance window, and no billing incident anyone had to apologize for. Two and a half years, a team of ten. The interesting part is everything we decided not to carry.
Read case studyBuilt to be operated.
The bar for a platform is not that it provisions correctly. It is that it fails correctly, at three in the morning, to someone who did not write it. So the operational properties are design decisions rather than things bolted on after the first bad night: operations are idempotent and resumable, resources are recorded the moment they exist, and lifecycle transitions are governed by explicit state machines so the illegal ones are rejected instead of caught later.
The rest follows from the same instinct. Upstream integrations sit behind toggles, so a provider outage degrades the platform instead of stopping it. Rollback is a first-class path, not a hypothetical — TurboHub's fleet downgrades itself within seven minutes of a release being pulled, without anyone connecting to a server. And the tenant boundary is enforced structurally, because on a platform holding other companies' customers, a cross-tenant leak is not a bug class, it is an existential one.
What we build with
If you are building a platform, or you already have one and it has started to argue with you, we have probably met the problem before.