Services
Web & App Development
Greenfield builds, rewrites, and scaling for web apps that have to hold up under real load.
We build full web applications end to end — design through deployment — and we're just as comfortable rescuing and rewriting a system that has outgrown itself as starting from a blank repo.
Most of the work arrives one of three ways. Something started as a prototype and now has paying customers on it. Something is being rented from a vendor that fits about a fifth of the business. Or something works fine and has quietly become the constraint — the product every new feature has to be negotiated around. All three are the same job: understand what is actually there, then build what replaces it without stopping the business in the meantime.
The bar isn't that it demos. It's that it holds up in production and the next developer can own it. The unglamorous parts are part of the deliverable: tests, migrations, deploy pipelines, and documentation written for whoever inherits the repository — including you.
The kinds of apps we build.
Five shapes cover most of what we've shipped. We've built each of them more than once, usually for a company that already had customers on the thing being replaced.
Control panels and multi-tenant platforms
The app your customers log into to run what they bought — role-aware, talking to infrastructure that fails on its own schedule rather than yours, and often serving many brands from one codebase. Tenant isolation as a structural property of the schema and the policies, not a WHERE clause someone remembered to add.
TurboHub put 385,000+ sites and 110,000+ customers on one panel, across 5,000 servers in four regions. Helix ran four applications off a single shared Rails engine and carried dozens of partner brands through three companies and two acquisitions. More on platforms & hosting.
Checkout and billing flows
Order forms, subscriptions, renewals, dunning, refunds. The part of the product where a bug costs real money and the fix cannot wait for the next sprint.
GoCart took every sale A2 Hosting made for sixteen months — multi-currency, Stripe and PayPal, fraud detection behind Cloudflare. Helix billed dozens of white-label brands and moved the whole pipeline from Vantiv to Braintree while it was live. More on billing & dashboards.
Developer-facing products
When the API is the product. Versioned endpoints, SDKs, CLIs, and reference documentation generated from the code so it cannot drift away from it.
Vector exposes over a hundred versioned endpoints with OpenAPI and Postman exports, a Go CLI, Node and PHP SDKs, and an MCP server so an agent can drive the platform directly. More on APIs, CLIs & SDKs.
Internal and line-of-business tools
The app your team runs the business on. The one no vendor sells, that a spreadsheet and three people have been standing in for.
Wormhole moved roughly 10,000 customers off three legacy billing systems with encrypted, resumable transfers and an audit trail mapping every old ID to its new one. A sprint reporting tool we wrote for ourselves cut Jira reporting from fifteen minutes to seconds.
Rescues, rewrites, and re-platforms
Inheriting something that outgrew itself, and getting it back under control without stopping the business while you do it.
A VPS order form on Synco — the Site5 billing system Wormhole replaced — went from roughly ten minutes to under one in a three-day effort. ThemeForest, in our Envato years, took index and query work on a 50-million-row table using gh-ost online migrations. GoCart and TurboHub were both built to route around a vendor product that had become the constraint.
Four of them, written up in full.
TurboHub
A2 Hosting's customer control panel, built alongside the vendor product it was architected to outlive — a Laravel application with no users of its own, a PHAR daemon on every hosting server, and one rule underneath both: never query WHMCS's database, only its API. Two years, twenty-five people, four datacenters.
Read case studyGoCart
A2 Hosting's checkout — the page every sale went through — rebuilt as a Laravel application with no database of its own, talking to a custom WHMCS addon over HTTP. Two years of work, sixteen months live, and a front end owned by a different team on a different cadence, which turns out to be the whole story.
Read case studyHelix
The billing system and hosting control plane behind three companies over eight years — Rails on one side getting money right, a fleet of Linux servers on the other running thousands of WordPress sites, and a white-label brand model that let dozens of partners sell the whole thing as their own.
Read case studyVector
A white-label, API-first managed WordPress platform that runs WordPress serverless on AWS Lambda. We built the whole stack — a Laravel control plane that orchestrates AWS, Ymir, and the CDN edge; the per-partner cloud infrastructure; the container images sites are built from; and the open-source CLI and SDKs partners write against.
Read case studyBuilt to be handed over.
Every engagement ends with your team owning the code, so we build for that from the first commit rather than assembling a handover document at the end. The end-to-end test suite we wrote at A2 Hosting went to a QA engineer who picked it up without us. The onboarding tooling took environment setup from several days to the same afternoon, and a new developer could ship on their first day.
What that looks like in practice: conventional structure over clever structure, tests that document intent, generated API references that cannot drift from the code, and CI gates that fail loudly when a public interface changes without anyone noticing.
What we build with
If the thing you're building looks like something on this page, there's a good chance we've already built it once.